{"id":43,"date":"2017-06-29T09:57:27","date_gmt":"2017-06-29T09:57:27","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=43"},"modified":"2025-11-06T06:37:48","modified_gmt":"2025-11-06T06:37:48","slug":"installing-at-bonmarche","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2017\/06\/installing-at-bonmarche\/","title":{"rendered":"#202 Installing at Bonmarch\u00e9"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">Bonmarch\u00e9\u2019s Discovery on a Viable Footfall Solution<\/span><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>BACKGROUND<\/strong>: Bonmarch\u00e9 is a clothing retailer based in West Yorkshire, United Kingdom.Bonmarch\u00e9 positions itself as a high-end fashion retailer dedicated to women. Bonmarch\u00e9\u2019s <strong>finicky and preciseness<\/strong> in every aspect is what bring them to where they are today.\u00a0 \u00a0They would be particular down to every bit to pick out the best in the market. Presently, Bonmarch\u00e9 has over 380 stores nati<span style=\"font-size: inherit;\">onwide, ove<\/span><span style=\"font-size: inherit;\">r 300 of which is using FootfallCam 3D.<\/span><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"206\" src=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2024\/07\/image-18.png\" alt=\"\" class=\"wp-image-3489\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30px\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>INITIAL STAGE: <\/strong>Initially, Bonmarch\u00e9 started off with installing only one unit of Footfallcam. We liaised with the project manager of Bonmarch\u00e9 and showcased our\u00a0product, explaining its functions and capabilities. Once Bonmarch\u00e9\u2019s <strong>expectation has been reached and beyond<\/strong>, he saw potential in our product, Bonmarch\u00e9 had requested for an initial rollout of 60 units of Footfallcam as <strong>first ph<\/strong><strong style=\"font-size: inherit;\">ase\u00a0<\/strong><span style=\"font-size: inherit;\">of their installation.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>VALUE PROPOSITI<\/strong><strong>ON: <\/strong>By incorporating our devices into their stores, Bonmarch\u00e9 received numerous insights and invaluable business data that enhances their decision-making process. These insights and business data are in the forms of multitude of reports which are hosted on our cloud server, provided to our clients at <strong>no extra cost<\/strong>. These insights and business data gave way for Bonmarch\u00e9\u00a0to renovate their business process. Bonmarch\u00e9 is able to use visitor count data to effectively determine which store receives the best reception location wised, and which entrance of their stores face the most usage. This allowed them to display mannequins and stocks on lesser used entrances without compromising visitation count.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Bonmarch\u00e9 uses the sales conversion rate in assessing stores performance. The conversion rate is processed through the integration of both Footfallcam and their own ePoS system. Through the use of the sales conversion, Bonmarch\u00e9 is given detailed insight into the behaviour of their consumer and also the consumers\u2019 perception of their store. This information allowed the upper management to make high risk and fallible decisions with maximum reassurance. To further simplify the process of data exportation, upper level management can automate the emailing process to have the business report be sent to the manager\u2019s email daily or weekly, set to the likings of the manager.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>ROLL OUT PHASE: <\/strong>Bonmarch\u00e9 has gained <strong>confidence<\/strong> in FootfallCam and they continued to roll out to over <strong>300 of the stores<\/strong> presently. During the installation phase, FootfallCam worked closely with the self-appointed installer of Bonmarch\u00e9 in guiding the installer on how to properly install a unit into a store. We provided free training service to the installer to ensure that the installer have full knowledge on the process. This training service is provided at no cost at the expense of an installer paid for by Bonmarch\u00e9 themselves. We even provided installation guidance and support over telephone and messaging to the convenience of the client during off peak hours. This reinforces our goal of providing a stress free and simple experience to our client.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>SUMMARY:<\/strong> To encapsulate, Footfallcam had a successful rollout with Bonmarch\u00e9. Although there were difficulties and issues during the rolling out process, Footfallcam has provided assistance and guidance at every convenience. It is in the foreseeable future that every Bonmarch\u00e9 stores would have a Footfallcam unit installed at the entrance.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bonmarch\u00e9\u2019s Discovery on a Viable Footfall Solution BACKGROUND: Bonmarch\u00e9 is a clothing retailer based in West Yorkshire, United Kingdom.Bonmarch\u00e9 positions itself as a high-end fashion retailer dedicated to women. Bonmarch\u00e9\u2019s &#8230;<\/p>\n","protected":false},"author":1,"featured_media":204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10,188],"tags":[24,23,20,16,15,17,18,19,21,22],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/43"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":18,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":7367,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/43\/revisions\/7367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/204"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}