{"id":4104,"date":"2025-03-14T10:18:25","date_gmt":"2025-03-14T10:18:25","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=4104"},"modified":"2025-11-03T07:54:45","modified_gmt":"2025-11-03T07:54:45","slug":"working-with-retail-consultants-on-ai-model","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2025\/03\/working-with-retail-consultants-on-ai-model\/","title":{"rendered":"Working with retail consultants on AI Model"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Retailers regularly work with consultants and mystery shoppers to\u00a0<strong>gather ground truths<\/strong>\u00a0about: what are customer experiences really like inside the actual shops?<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">These consultants are highly experienced professionals, but they must painstakingly document all the details of shopper activities to obtain an accurate picture of the current situation and provide forward-looking advice. While this process is essential, it is understandably\u00a0<strong>expensive and time-consuming<\/strong>.<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">With\u00a0<strong>FootfallCam\u2019s Video Annotation Tools<\/strong>, consultants can now record key shopper behaviours, which can then be used to train the AI to automatically\u00a0<strong>annotate future shopper actions<\/strong>. All of these behaviours are fed into the consultant\u2019s\u00a0<strong>own AI model<\/strong>, allowing them to perform simulations and eventually offer strategic suggestions. As a result, consultants are increasingly investing in their own AI systems, which will soon be able to automatically perform much of the groundwork for them, embedding their expertise and wisdom into the AI and significantly improving efficiency.<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation-1024x535.jpg\" alt=\"\" class=\"wp-image-4107\" srcset=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation-1024x535.jpg 1024w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation-300x157.jpg 300w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation-768x401.jpg 768w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation-1536x802.jpg 1536w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2025\/03\/VideoAnnotation.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666; font-size: 16px;\"><a href=\"#footfallcam\" target=\"_blank\" rel=\"noopener\">#footfallcam<\/a> <a href=\"#peoplecounting\" target=\"_blank\" rel=\"noopener\">#peoplecounting<\/a> <a href=\"#peoplecounter\" target=\"_blank\" rel=\"noopener\">#peoplecounter<\/a> <a href=\"#retail\" target=\"_blank\" rel=\"noopener\">#retail<\/a> <a href=\"#analytics\" target=\"_blank\" rel=\"noopener\">#analytics<\/a> <a href=\"#AI\" target=\"_blank\" rel=\"noopener\">#AI<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailers regularly work with consultants and mystery shoppers to\u00a0gather ground truths\u00a0about: what are customer experiences really like inside the actual shops? \u00a0 These consultants are highly experienced professionals, but they &#8230;<\/p>\n","protected":false},"author":1,"featured_media":4107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[718,188,721],"tags":[420,556,28,16,15,12],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/4104"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=4104"}],"version-history":[{"count":5,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/4104\/revisions"}],"predecessor-version":[{"id":6992,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/4104\/revisions\/6992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/4107"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=4104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=4104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=4104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}