{"id":3907,"date":"2025-01-23T02:07:31","date_gmt":"2025-01-23T02:07:31","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=3907"},"modified":"2025-11-07T04:44:57","modified_gmt":"2025-11-07T04:44:57","slug":"video-of-the-week-what-is-ble-tracking-how-it-can-benefit-your-business","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2025\/01\/video-of-the-week-what-is-ble-tracking-how-it-can-benefit-your-business\/","title":{"rendered":"Video of the Week: What is BLE Tracking and How It Can Benefit Your Business?"},"content":{"rendered":"\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">This week, we\u2019re diving into&nbsp;<strong>BLE (Bluetooth Low Energy) tracking metrics<\/strong>, a unique feature offered by FootfallCam that helps retailers gain deeper insights into customer behaviour.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FootfallCam People Counting Solution - What is Wi-Fi\/Bluetooth Counting\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vwiPqqSv4ds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00a0<\/p>\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">What is BLE Tracking?<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">BLE tracking allows FootfallCam sensors to detect the\u00a0<strong>unique MAC addresses<\/strong> emitted by mobile phones within a 20-meter radius of your store. It gives retailers insights into not only those who enter but also people who pass by or stay near the store\u2014helping you capture a much broader picture of customer behaviour.<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">Here&#8217;s what BLE tracking can help you measure:<\/span><\/h3>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Outside Traffic:<\/strong>&nbsp;Understand how many potential customers are walking near your store, which can guide decisions on window displays or outdoor marketing.<\/span><\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Visit Duration:<\/strong>&nbsp;Track how long customers spend inside, showing you how engaging your store layout and customer service are.<\/span><\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Returning Customers:<\/strong>&nbsp;Identify repeat visitors by tracking unique MAC addresses, helping you gauge customer loyalty and return rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p>\u00a0<\/p>\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">An Exclusive Insight Metric by FootfallCam<\/span><\/h3>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">What makes FootfallCam\u2019s BLE tracking particularly powerful is that this is an extra metric that few systems offer.&nbsp;<strong>With just one device<\/strong>, you can gain insights far beyond standard people counting. By detecting nearby traffic and profiling visitors, it allows retailers to understand shopper behaviour on a deeper level, providing valuable context for decision-making. Whether you\u2019re looking at engagement levels or potential missed opportunities from passersby, BLE tracking delivers added layers of data unique to each store.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p>\u00a0<\/p>\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">Is BLE Tracking Accurate?<\/span><\/h3>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">If you were to rely solely on MAC address data collected by BLE tracking, accuracy could be a concern. Devices may have BLE disabled, or some visitors may carry multiple devices. This is why BLE tracking on its own is not perfect for absolute counts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">However, FootfallCam has solved this by&nbsp;<strong>normalising BLE data<\/strong>&nbsp;against highly accurate In\/Out counts collected via our&nbsp;<strong>3D video tracking system<\/strong>. This cross-referencing ensures you get accurate and meaningful data, reducing any discrepancies from the BLE data alone.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">For many retailers, the&nbsp;<strong>change in behaviour and trend is often more valuable<\/strong>&nbsp;than the absolute numbers. FootfallCam\u2019s BLE tracking helps you capture these&nbsp;<strong>trends and behavioural shifts<\/strong>, allowing you to adapt your operations, marketing, and customer engagement strategies accordingly.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p>\u00a0<\/p>\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">Why is BLE Tracking Valuable?<\/span><\/h3>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">By combining BLE tracking with FootfallCam\u2019s advanced analytics, you get the best of both worlds. You gain:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Accurate people counting data from 3D video tracking<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Behavioural insights from BLE tracking, capturing customer engagement beyond those who simply enter the store<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: archivo, sans-serif;\"><a href=\"https:\/\/www.youtube.com\/watch?v=vwiPqqSv4ds\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #166bff;\">Watch the full video and discover how FootfallCam can help optimise your operations and drive better business decisions.<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"article-paragraph\"><span style=\"font-family: archivo, sans-serif; font-size: 16px; color: #666666;\"><a href=\"#footfallcam\" target=\"_blank\" rel=\"noopener\">#footfallcam<\/a> <a href=\"#peoplecounting\" target=\"_blank\" rel=\"noopener\">#peoplecounting<\/a> <a href=\"#peoplecounter\" target=\"_blank\" rel=\"noopener\">#peoplecounter<\/a> <a href=\"#retail\" target=\"_blank\" rel=\"noopener\">#retail<\/a> <a href=\"#smartretail\" target=\"_blank\" rel=\"noopener\">#smartretail<\/a> <a href=\"#ble\" target=\"_blank\" rel=\"noopener\">#ble<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, we\u2019re diving into&nbsp;BLE (Bluetooth Low Energy) tracking metrics, a unique feature offered by FootfallCam that helps retailers gain deeper insights into customer behaviour. &nbsp; \u00a0 What is BLE &#8230;<\/p>\n","protected":false},"author":1,"featured_media":3913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[716,719,188,186],"tags":[537,28,16,15,12,530],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/3907"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=3907"}],"version-history":[{"count":21,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/3907\/revisions"}],"predecessor-version":[{"id":7504,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/3907\/revisions\/7504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/3913"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}