{"id":339,"date":"2017-11-13T01:33:27","date_gmt":"2017-11-13T01:33:27","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=339"},"modified":"2025-11-06T04:23:44","modified_gmt":"2025-11-06T04:23:44","slug":"220-identifying-the-trends-of-your-visitors","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2017\/11\/220-identifying-the-trends-of-your-visitors\/","title":{"rendered":"#220 Identifying the Trends of Your Visitors"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">People counters are experiencing an increase in usage throughout the globe. Today, people counter is an essential evaluation tool to measure store performance. However, in the era of information overload, the fundamental principles behind visitor count metric is not always transparent, especially for users new to people counters.<\/span><\/p>\n<p>\u00a0<\/p>\n<hr \/>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3307 size-full\" src=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2024\/06\/image-35.png\" alt=\"\" width=\"280\" height=\"300\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong><em>Insight #1<\/em><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Compare this year\u2019s Christmas trend with last years\u2019<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">FootfallCam integrates artificial intelligence into its Analytic Manager to generate predictive analysis based on historical data. Retailers are able to answer:<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">1. What is the level of footfall I should expect this Christmas?<\/span><br \/><span style=\"font-family: archivo, sans-serif; color: #666666;\">2. At which hour should I allocate more staff to accommodate\u00a0the level of incoming traffic?<\/span><br \/><span style=\"font-family: archivo, sans-serif; color: #666666;\">3. Do I have enough stocks to avoid a shortage for the incoming traffic?<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong><em>Insight #2<\/em><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Identify Areas to Improve<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">With a holistic view of the visitor count into an entire week including the weekend, retailers will be able to identify the peak hours of the store and hours with the lowest traffic. Retailers are able to answer:<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">1. Am I capitalising on visitor opportunities?<\/span><br \/><span style=\"font-family: archivo, sans-serif; color: #666666;\">2. When do I get the most traffic?<\/span><br \/><span style=\"font-family: archivo, sans-serif; color: #666666;\">3. Should I hold promotional event during low traffic hours?<\/span><br \/><span style=\"font-family: archivo, sans-serif; color: #666666;\">4. How can I optimise the allocation of my staff to save labour costs?<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3308 size-full\" src=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2024\/06\/image-36.png\" alt=\"\" width=\"271\" height=\"300\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr \/>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Retailers that understand the true value and contribution of people counting solutions and their offerings to the business are able to utilise the solution to determine crucial insights that were previously unavailable to retailers. People counting insights offer suggestions and analysis that were unable through sales and transaction data alone.<\/span><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>People counters are experiencing an increase in usage throughout the globe. Today, people counter is an essential evaluation tool to measure store performance. However, in the era of information overload, &#8230;<\/p>\n","protected":false},"author":1,"featured_media":344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[716,719,188,721],"tags":[31,91,92,28,27,25,69,43,90],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/339"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":9,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":7321,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions\/7321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/344"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}