{"id":1756,"date":"2023-10-04T04:04:51","date_gmt":"2023-10-04T04:04:51","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=1756"},"modified":"2025-11-04T09:23:55","modified_gmt":"2025-11-04T09:23:55","slug":"helping-car-showrooms-to-profile-customer-engagement-using-video-analytics","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2023\/10\/helping-car-showrooms-to-profile-customer-engagement-using-video-analytics\/","title":{"rendered":"Helping Car Showrooms to Profile Customer Engagement using Video Analytics"},"content":{"rendered":"\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"article-h1 article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\"><em>&#8220;FootfallCam&#8217;s video analytics solution changes how we think about customer in-store behavior and how it contributes to our understanding of interest levels in specific car models.&#8221;<\/em><\/span><\/h3>\n\n\n\n<h2 class=\"article-paragraph\"><span style=\"font-family: archivo, sans-serif; font-size: 20px; color: #666666;\"><em>Genesis Car Motor &#8211; Germany<\/em><\/span><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1974 size-full\" src=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/FootfallCam_blogpost_Genesis.jpg\" alt=\"\" width=\"995\" height=\"500\" srcset=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/FootfallCam_blogpost_Genesis.jpg 995w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/FootfallCam_blogpost_Genesis-300x150.jpg 300w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/FootfallCam_blogpost_Genesis-768x386.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400; font-family: archivo, sans-serif; color: #666666;\">It is not enough for car showrooms to understand customer engagement based purely on the amount of customers who came visiting the showroom. Car models on display vary throughout the year so each customer engagement may have different context attached to it. \u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">Measure Engagement Level for different Car Models<\/span><\/h3>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">FootfallCam helped deploy a solution for Genesis which measures the engagement level for different car models. We seek to answer 2 basic questions:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-family: archivo, sans-serif; color: #666666;\">How many visitors engaged with the specific car model?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-family: archivo, sans-serif; color: #666666;\">How long was the engagement?<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">The frequency and length of engagement is translated into heatmaps in the areas around the car model, and this indicates interest level for specific car models.<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1916 size-full\" style=\"width: 539px; height: 295px;\" src=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/Car-Showroom-2-1.png\" alt=\"\" width=\"1175\" height=\"643\" srcset=\"https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/Car-Showroom-2-1.png 1175w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/Car-Showroom-2-1-300x164.png 300w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/Car-Showroom-2-1-1024x560.png 1024w, https:\/\/www.footfallcam.com\/blog\/wp-content\/uploads\/2023\/10\/Car-Showroom-2-1-768x420.png 768w\" sizes=\"(max-width: 1175px) 100vw, 1175px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"article-h2 article-h3\"><span style=\"font-family: archivo, sans-serif; font-size: 28px; color: #323232;\">Measure the Impact of Marketing Campaigns on Showroom Traffic<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400; font-family: archivo, sans-serif; color: #666666;\">Car models are being launched at different times of the year and there could be occasional marketing campaigns to boost car sales. By comparing the engagement level before, during and after these key campaign periods, marketing effectiveness can be assessed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;FootfallCam&#8217;s video analytics solution changes how we think about customer in-store behavior and how it contributes to our understanding of interest levels in specific car models.&#8221; Genesis Car Motor &#8211; &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,718],"tags":[31,361,208,363,25,362],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/1756"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":23,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/1756\/revisions"}],"predecessor-version":[{"id":7147,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/1756\/revisions\/7147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/1972"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=1756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=1756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}