Performance Management System for Retail Chain
People counters are a must-have IT system for most established retail chains. FootfallCam have experience in providing people counting solutions to retail chains of all sizes, ranging from multinational companies to individual retail stores. By taking advantage of the FootfallCam Analytic Manager, retailers can improve their sales revenue and measure the effectiveness of marketing campaigns.
Usage: Sales conversion tracker
Accuracy: Over 95%
Reports: Weekly and Daily
How Retailers Use People Counting Data ?
Understand the Visitor Traffic
Evaluate the performance of your store compared to similar retail chains by benchmarking your sales opportunities with the industry average. Utilise the five metrics to identify underperforming stores and use this as a base point to improve your business.
Improve Sales Conversion
Create a sales target, monitor the progress, and review the results. From the sales target workspace module, you will be able to analyse the unique profiling of each store and make customised responses, to improve your sales revenue.
Measure Marketing Effectiveness
Track the effectiveness of marketing campaigns and identify bottlenecks while continuously optimising campaigns across every channel. Make smarter decisions about where to invest in marketing for the best return on your investment.
Staff Exclusion with Colored Tag
No more special lanyards or expensive staff tags needed: Staff are excluded from counting automatically through the image recognition of colored tags. Present the sales conversion rate with confidence to store managers, ensuring that visitor traffic does not include staff, children, trolleys or hovering passers-by. With the latest AI recognition built-in, any staff wearing a regular lanyard with FootfallCam Staff Exclusion Tag will be excluded from the counting automatically (as seen in the video).
People Counter - How it Works
More Videos-
Sales Conversion
Footfallcam allows retailers to accurately determine the conversion rate of traffic and sales between stores with low volume of sales and stores with high volume of sales.
-
Visitor Count
Footfallcam uses stereo vision technology to accurately track the income and outbound traffics of visitors to a store.
-
3D Stereo Vision
Footfallcam uses dual camera lens to generate a depth map that can track the height of consumers as well as distinguishes between human and objects.
-
Returning Customer
Footfallcam uses the MAC ID which is emitted regularly by smartphones to identify each customers.
Retail Enterprise Suite
People Counter
Our people counter is engineered with accuracy, reliability and efficiency prioritised in every function of the device.
Know more about People Counter
Software Suite
Our people counter software is a ready-made platform, designed with IT and business collaboration in mind.
Know more about Software Suite
How To Buy From Us ?
FootfallCam works with a global network of resellers to offer local services to our customers, as well as support from us. We are more than happy to work with appointed contractors from retailers and provide guidance on the dimensioning and commissioning of the system, as well as installation.
Appointing your own contractor
End users can appoint their own contractor to deal with FootfallCam directly. FootfallCam can work alongside the contractor in designing and planning the installations, and provide remotel support.
Buying from FootfallCam Authorised Reseller
End users may also purchase directly from FootfallCam authorised resellers for local support. Alternatively, you may contact FootfallCam directly and we will forward you on to one of our trusted resellers in your area.
Knowledge Base
More FAQHow many devices will we need per shop for counting?
The number of devices required is dependent on the height of the ceiling and the width of the entrance. You may key in the data over here to have an estimation of the number of cameras.
What is the accuracy level of Footfall data generated?
FootfallCam ensures that the accuracy level of our counter are at least 95% with video proof, provided that the user applied for the verification service by FootfallCam.
How often should sales data be uploaded from ePoS?
The sales data may be uploaded daily, or in bulk. As long as there is specified data in the file uploaded, the FootfallCam analytic manager will be able to distinguish the sales volume and correlate it with the appropriate footfall data.
What can I find out from the heatmap solution that you are providing?
From the heatmap, you are able to tell which areas visitors tend to stay in the longest and the shortest by looking at the colour tone of the heat map.
Does FootfallCam comply with the latest General Data Protection Regulation (GDPR)?
We are compliant with the current privacy regulations and work towards further compliance and upholding of the privacy of individuals. Under the GDPR regulations introduced in 2016 and implemented on May of 2018, there are several exceptions that applies to responsible manner of handling the data, such as anonymisation.
- Recital 26 of the GDRP dictates that the regulation applies to information concerning an identifiable person. Information that is rendered anonymous and untraceable through irreversible pseudonymisation and unidentifiable to the person are not covered by this regulation. Furthermore, anonymous information processing such as for statistical purpose are too not liable for regulation by GDPR, which is the usage of FootfallCam.
- In Chapter 2, Article 6, Clause 4-e; Chapter 4, Article 25; and Chapter 4, Article 32, Clause 1-a highlights the compliance with the regulation through irreversible pseudonymisation and encryption of the data, such as through data minimisation.
Preferred Partners
| Company Name | Country | Contact Number | |
|---|---|---|---|
| FootfallCam - Head Quarters | Bridgend, United Kingdom | +44-(0) 1344 937275 | Contact Partner |
| FootfallCam - South East Asia | Selangor, Malaysia | +60-(3) 9011 2413 | Contact Partner |
| FootfallCam - United Kingdom | Guildford, United Kingdom | +44-(0) 1344 937275 | Contact Partner |
| FootfallCam - United States of America | Orlando, United States | +1 (0) 321 320 8043 | Contact Partner |
| FootfallCam - Asia Pacific | Ferry Point, Hong Kong | +852 (0) 279 43188 | Contact Partner |
Retail Traffic Counter
Measuring the number of visitors that enter the store. In conjunction to the Analytics Manager V8, the data will be aggregated to produce a weekly site report. This will enable store managers to review the sales conversion of their stores and quantify the number of visitors that enter the store but do not make a purchase. The weekly report can provide CEOs with an overview of the performance of all of their stores, for them to make data driven decision.
Solution Overview
Optimise Sales Conversion - Identify how much better your business can be and capitalise on visitors that enter the store but do not make any purchases.
Make Data-centric Decisions - Avoid making the wrong decision and instead make cost-saving decisions, backed up by indisputable evidence to your operations.
Set Realistic Sales Target - With visual insight into the opportunities of each store, you will be able to categorise your stores based on performance level and derive an actionable plan to improve sales.
Marketing Effectiveness Evaluation - Measure the overall visitor count and other business metrics in three different time periods; before, during, and after promotional campaigns, to gauge the return on investment.
People Counter - How it Works
Why FootfallCam ?
Cost Effective - With our competitively priced support contract, extended warranty, and complimentary free software license for life, our people counter offers the lowest total cost of ownership across the industry.
Accurate - With 3D stereo vision counting, FootfallCam's people counting solution can ensure an accuracy level of 98% with video proof. Thus, enabling you to make data driven decisions with reassurance.
Easy to Export Data - Easily export the people counting data into your own business intelligence system from our Analytic Manager V8 through our built in integration modules.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Upgrade or add new features such as ESL or Digital Signages with the same infrastructure, without any upgrade cost.
Proven Case Studies - FootfallCam is the largest provider of people counting solutions in the world. We have completed projects from varying sizes ranging from individual stores like T.H Baker (14 stores), Joules (121 stores), to large retail chain like AS Watsons (5,000 stores).
In-store Traffic Analysis
Users will be able to gauge the popularity of various brands within a defined zone, to enhance their understanding of different customer segments across different product lines. With the Analytic Manager V8, combine sales data through the built-in integration module to correlate the customer engagement with the conversion of sales. Users will then be able to create effective localised marketing campaigns that will align with the behavior of consumers.
Measure Customer Shelf Interaction
Measure customer interaction in a specific zone, or browsing interaction on a shelf. Identify engaged customers, passers-by and their dwell time at the shelf. Identify the Product’s Market Response by measuring the number of people engaged and the sales generated on the item level.
Key Metrics on Product Engagement
Identify the average duration of each engagement within each zone.
Identify the approach type of an individual.
Monitor real time-information for each zone.
Track the performance of each zone.
Review the performance of each zone by hour, day, week, month or year.
Solution Overview
Enlarged View - Combine multiple people counters to provide full area coverage; by digitally stitching each live view together, you can form a single enlarged map to track the journey of each shopper throughout the store.
SKU Sales Conversion - Integrate our solution with FootfallCam ESL to calculate the number of passers-by and sales conversion of each product within the store.
Identify Product’s Market Response - Compare and contrast the market response of different items within a product line across all stores in a region to gauge product market fit.
Why FootfallCam ?
Easy to Import Product Information - Easily import sales data and product information into the Analytics Manager V8 through our built-in integration modules to generate product level reports.
Scalable - All data is automatically uploaded in real time to the FootfallCam Analytic Manager for users to review their in store analytics data, by using the existing infrastructure, each account can support up to 5,000 counters.
People Counting Solution for stores within stores
Gauge the number of visitors that visit a kiosk within a shopping mall or departmental store. By quantifying the number of visitors, users will be able to gauge the popularity and engagement of certain brands & products, and create effective localised marketing campaigns that will align with the behaviour of consumers.
Solution Overview
Crowded Area - With 3D stereo vision counting, FootfallCam's people counting solution can detect shoppers accurately in crowded spaces, enabling you to make data driven decision with reassurance
Quantify Lost Opportunities - By installing our people counter, you can identify the behaviour of visitors and quantify the number of visitors that enter the store without making a purchase.
Why FootfallCam ?
Easy Installation - Only one cable will be required to power the device and transmit data to FootfallCam Analytic Manager V8, for hassle-free cabling infrastructure.
Reliable - With high grade components used in the hardware, FootfallCam have a mean time for failure of 25 years, allowing us to offer extended warranty on our products of up to 5 additional years.
People Counting Solution for Large Format Store
FootfallCam aims to showcase the possibilities of what people counting technology is capable of. By installing people counters in different areas of their retail store, users will be able to use the people counter for counting visitors at the entrance, measuring the waiting time of consumers near the cash desk, and measuring the engagement level on different products.
Solution Overview
Visitor Trend Analysis - Gain insights into how well your retail store is performing, in terms of converting visitors into shoppers, and quantify the number of visitors that do not make a purchase.
Determine the ROI of Campaigns - Measure the overall footfall and sales conversion before, during and after a marketing event to gauge the return on investment of the campaign.
Waiting Time Measurement - Use queue counting to identify the average waiting time of shoppers at the cash desk and avoid overcrowded checkout queues by allocating staff accordingly.
Staff Planning Arrangement - Integrate staff shift rotas to quantify the footfall count data with staff ratio, to better optimise the arrangement of staff allocated in the store, at any given time.
Why FootfallCam ?
Easy to Import and Export Information - Easily import sales data and product information into the Analytics Manager V8 through our built in integration modules then export them to your own business intelligence for further analysis.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Our system is compatible with other FootfallCam solutions, so you have the option to upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
People Counting Solution for Multi Chain Store
The FootfallCam Analytic Manager V8 comes with a readily available sales and marketing workspace for sales and marketing efforts. Through the workspace, managers will be able to set their own targets for sales and return on investment in marketing efforts, monitor their progress until the deadline and review the strategies used to make improvements in the future.
Solution Overview
Built in Analytic Workspace - Three analytic workspaces are available within the FootfallCam Analytic Manager v8 for managerial-level users to set targets, track their progress and review their performance, to measure the return on investment.
Sites Comparison - Draw comparative and parallel distinctions between the top five highest footfall or sales stores, to identify the best practices to emulate across all stores in the region.
Why FootfallCam ?
Flexible Compatibility - FootfallCam Analytic Manager V8 is highly flexible and will work with any existing people counting solution. You can import your existing people counting data into our software, to ensure no data is lost during the transition of a rollout.
Project Management - FootfallCam's project management tool makes planning for a large scale rollout simple: FootfallCam personnel will plan out the installation arrangement and schedule, where you can monitor the progress through the tool.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Our system is compatible with other FootfallCam solutions, so you have the option to upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
