Performance Management System for Retail Chain
People counters is a must have IT system for most established retail chain. FootfallCam have experience in providing people counting solution to retail chain of all sizes, ranging from multinational companies to individual retail stores. Taking advantage of the FootfallCam Analytic Manager, retailers can improve their sales revenue, and measure the effectiveness of marketing campaigns.
Usage: Sales conversion tracker
Accuracy: 95% and above
Reports: Weekly and Daily
How Retailers Use People Counting Data ?
Understand the Visitor Traffic
Evaluate the performance of your store compared to similar retail chains by benchmarking your sales opportunities with the industrial average. Utilise the five metrics to identify underperforming stores to as a base point to improving your business.
Improve Sales Conversion
Create a sales target, monitor the progress, and review the results. From the sales target work space module, you will be able to analyse the unique profiling of each store and make customised response to improve your sales revenue.
Measure Marketing Effectiveness
Track the effectiveness of marketing campaigns and identify bottlenecks while continually optimising campaigns across every channels. So you can make smarter decisions about where to invest your marketing dollars for the best return on investment.
Staff Exclusion with Colored Landyard
No more special landyard or expensive staff tags needed. Staff is excluded from counting automatically, through the latest image recognition of colored landyards. Present the sales conversion rate with confidence to store managers. Ensure that visitor traffic does not include staff, children, trolley or hovering passerby. With the latest AI recognition built-in within 3D Max™, any staff wearing a regular landyard is excluded from the counting automatically. (As seen in the video)
People Counter- How it Works
Retail Enterprise Suite
3D video counter
Count visitor in and out to the shop
Retail specific metrics: outside traffic, turn in rate, visit duration, returning customer and cross shopping rate
Easily plug and play
One cable installation
Accuracy certified
35+ ready made reports
Integrate with EPOS to obtain sales conversion figures
Integrate with Staff Management Software, for staff planning
System Health Check Report
Account access control
Analytics workspace
How To Buy From Us ?
FootfallCam work with a global network of reseller to offer local services to our customers, as well as support from us. We are more than happy to work with appointed contractors from retailers and guiding you on the dimensioning and commissioning of the system, and supporting your installation of the system.
Appointing your own contractor
End users can appoint their own contractor to deal with FootfallCam directly. FootfallCam can work alongside the contractor in designing and planning the installations, and supporting the installation remotely.
Buying from FootfallCam Authorised Reseller
End users may also purchase directly from FootfallCam authorised reseller for local support, alternatively you may contact FootfallCam directly and we will forward you to one of our trusted reseller in your area.
Knowledge Base
The number of devices required is dependent on the height of the ceiling and the width of the entrance. You may key in the data over here to have an estimation of the number of cameras.
FootfallCam ensures that the accuracy level of our counter are at least 90% with video proof provided that the user applied for the verification service by FootfallCam.
The sales data may be uploaded daily, or in bulk. As long as there is a specified data in the file uploaded, the analytic manager will be able to distinguish the sales volume and correlate it with the correct footfall data.
From the heatmap, you are able to tell which area visitors stay the longest and which area the shortest by looking at the colour tone of the heat map.
We are compliant with the current privacy regulations and work towards further compliance and upholding of the privacy of individuals. Under the GDPR regulations introduced in 2016 and implemented on May of 2018, there are several exceptions that applies to responsible manner of handling the data, such as anonymisation.
- Recital 26 of the GDRP dictates that the regulation applies to information concerning an identifiable person. Information that is rendered anonymous and untraceable through irreversible pseudonymisation and unidentifiable to the person are not covered by this regulation. Furthermore, anonymous information processing such as for statistical purpose are too not liable for regulation by GDPR, which is the usage of FootfallCam.
- In Chapter 2, Article 6, Clause 4-e; Chapter 4, Article 25; and Chapter 4, Article 32, Clause 1-a highlights the compliance with the regulation through irreversible pseudonymisation and encryption of the data, such as through data minimisation.
Retail Traffic Counter
Measuring the number of visitors that enter the store. In conjunction to the Analytics Manager V8, the data will be aggregated to produce site weekly report. This will enable store managers to review the sales conversion of their stores and make quantify the number of visitors that enter the store but do not make a purchase. The company weekly report will provide CEO with an overview of the performance of all of their stores for them to make data driven decision.
Solution Overview
Optimise Sales Conversion - Identify how much better your business can be and capitalise on visitors that enter the store but do not make any purchases.
Make Data-centric Decisions - Avoid making the wrong decision and make cost saving decisions backed up by indisputable evidence to your operations.
Set Realistic Sales Target - With visual insight into the opportunities of each store, you will be able to categorise your store based on performance level and derive an actionable plan to improve sales.
Marketing Effectiveness Evaluation - Measure the overall visitor count and other business metrics in three different time period, before, during, and after the promotional campaign to gauge the return on investment.
People Counter - How it Works
Why FootfallCam ?
Cost Effective - With competitively priced support contract, extended warranty, and complimentary free software license for life, our people counter offers the lowest total cost of ownership across the industry.
Accurate - With 3D stereo vision counting, FootfallCam people counting solution can ensure accuracy of 98% with video proof. Thus, enabling you to make data driven decisions with reassurance.
Easy to Export Data - Easily export the people counting data into your own business intelligence system from our Analytic Manager V8 through our built in integration modules.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
Proven Case Studies - FootfallCam is the largest provider of people counting solutions in the world. We have completed projects from varying sizes ranging from individual stores like T.H Baker (14 store), Joules (121 stores), to large retail chain like AS Watsons (5,000 stores).
In-store Traffic Analysis
Users will be able to gauge the popularity of various brands within a defined zone to enhance their understanding of different customer segments across different product. With the Analytic Manager V8, combine sales data through the built in integration module to correlate the customer engagement with the conversion of sales. Users will then be able to create effective localised marketing campaigns that will align with the behavior of consumers.
Measure Customer Shelf Interaction
Measure the customer interaction on the specific zone or browsing interaction on the shelf. Identify the engaged customer, passer by and their dwell time on the shelf.Identify the Product’s Market Response by measuring the number of people engaged and sales generated in the item level.
Key Metrics on Product Engagement
Identify the average engage duration per engagement of each zone.
Identify the approach type of an individual.
Monitor the real time information for each zone.
Track the performance of each zone.
Review the performance of each zone in hour, day, week, month or year.
Solution Overview
Enlarged View - Combine multiple people counters to provide a full area coverage by digitally stitching each live view to form a single enlarged map to track the journey of each shopper throughout the store.
SKU Sales Conversion - Integratable solution with FootfallCam ESL to calculate the number of passers-by and sales conversion of each product within the store.
Identify Product’s Market Response - Compare and contrast the market response of different items within a product line across all stores in a region to gauge product market fit.
Why FootfallCam ?
Easy to Import Product Information - Easily import sales data and product information into the Analytics Manager V8 through our built in integration modules to generate product level reports.
Scalable - All data are automatically uploaded in real time to the FootfallCam Analytic Manager for users to review their in store analytics data, by using the existing infrastructure, each store can support up to 5,000.
People Counting Solution for Store within a Store
Gauging the number of visitors that visit the kiosk within a shopping mall or departmental store. By quantifying the number of visitors, users will be able to gauge the popularity and engagement visitors have with certain brand of products and create effective localised marketing campaigns that will align with the behaviour of consumers by observing the effectiveness of marketing campaigns.
Solution Overview
Crowded Area - With 3D stereo vision counting, FootfallCam people counting solution can detect shoppers accurately in crowded spaces enabling you to make data driven decision with reassurance
Quantify Lost Opportunities - By installing people counter, identify the behaviour of visitors and quantify the number of visitors that enter the store without making a purchase.
Why FootfallCam ?
Easy Installation - Only one cable will be required to power and transmit data from the device to FootfallCam Analytic Manager V8 for hassle free cabling infrastructure.
Reliable - With high grade components used in the hardware, FootfallCam have a mean time between failure of 25 years, allowing us to offer extended warranty on our products upward to 5 additional years.
People Counting Solution for Large Format Store
FootfallCam aims to showcase the possibilities of what a people counting technology is capable of. By installing the people counter in different areas of the retail store, users will be able to use the people counter for counting visitors at the entrance, measuring the waiting time of consumers near the cash desk, and measuring the engagement level on different products.
Solution Overview
Visitor Trend Analysis - Gain insights into how well the retail store is performing in terms converting visitors into shoppers and quantify the number of visitors that do not make a purchase.
Determine the ROI of Campaigns - Measure the overall footfall and sales conversion before a marketing event, during the event, and after the event to gauge return on investment of the campaign.
Waiting Time Measurement - Use queue counting to identify the average waiting time of shoppers in queue to the cash desk to avoid overcrowded checkout queues by allocating staff accordingly.
Staff Planning Arrangement - Integrate staff data to quantify the footfall count data with staff ratio to better optimise the arrangement of staff allocated in the store at any given time.
Why FootfallCam ?
Easy to Import and Export Information - Easily import sales data and product information into the Analytics Manager V8 through our built in integration modules then export them to your own business intelligence for further analysis.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Our system is compatible with other FootfallCam solutions and you have the option to upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
People Counting Solution for Multi Chain Store
The FootfallCam Analytic Manager V8 comes with readily available sales and marketing workspace for sales and marketing efforts. Through the workspace, managerial levels will be able to set their own target in terms of sales or return on investment in marketing efforts, monitor their progress until the deadline, and review the strategies used to make improvement in the future.
Solution Overview
Built in Analytic Workspace - Three analytics workspace are available within the FootfallCam Analytic Manager v8 for managerial level users to set a target, track their progress, and review their performance to measure the return on investment.
Sites Comparison - Draw comparative and parallel distinctions between the top five highest footfall or sales stores to identify best practices to emulate across all stores in the region.
Why FootfallCam ?
Flexible Compatibility - FootfallCam Analytic Manager V8 is highly flexible and will work with any existing people counting solution. You can import your existing people counting data into our software to ensure no data are lost during the transition during a rollout.
Project Management - FootfallCam project management tool make the planning for a large scale rollout simple. FootfallCam personnel will plan out the installation arrangement and schedule and you can monitor the progress through the tool.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Our system is compatible with other FootfallCam solutions and you have the option to upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
