In this competitive retail industry, business managers do not know how to increase their profit margins, or at least they do not have sufficient data to justify their plans. The key to increase profit margins is to optimise all of your resources and generate as much opportunities as you can. With just an increase of a percent or two of sales conversion from visitors to customers, it can lead to increment of thousands of sales volume. FootfallCam has been providing meaningful analytics that helped even large retail chains suchs as Watsons, L’Occitane and Bonmarché to boost their sales conversion rate and increase traffic flow.
The revenue generated from your store does not accurately reflect the stores’ performance. To have a more accurate insight of the performance, its best to look at the ratio of traffic count to number of sales. Then, you will be able to tell that the stores that serves their customer better will have higher conversion than those that don’t, regardless whether their number of sales is higher or lower. Common questions asked by C-level executives of retail chains and answered by the sales conversion report are:
With FootfallCam Analytics, you’ll be able to evaluate and quantify the impact of marketing campaign more specifically based on store footfall, number of new customers created, visit frequency of customers, and sales conversion rate. Using the marketing effectiveness report, users will be able to monitor the effectiveness of the campaign from three different time frames, being able to have quantifiable performance and effectively allocate budget on each campaign with expectation management. Executives use this report to answer the follow:
Staff optimisation allows users to forecast the gains and loss of operating at different hours and determine whether to extend or shorten operating hours. FootfallCam users will be able to optimise the practices of daily operations by identifying the best operating hours to maximise sales opportunity, allocate the right number of staff to serve the incoming traffic, and provide better services to customers. Store level managers utilise the staff planning report by answering the following questions:
FootfallCam is able to provide a justification on the accuracy level of each counter. Our team will perform auditing on each and every installed counter, by recording a short video and compare the difference between the system count and actual manual counter.
We are able to handle worldwide installation by working your contractor to ensure the installation is smooth. We will provide sufficient training to your installer and ensure that every unit is mounted at its correct and optimal position. FootfallCam will support your contractor also during their site visit, this is to make sure every unit is connected to the network and up and running before the engineer leaves the store.
Our IT consultants will listen to your requirements and work with your IT Team to provide world-class service. Some of the service are :
FootfallCam will Project Manage your entire rollout, the key served includes :
3D video counter
Count visitor in and out to the shop
Retail specific metrics: outside traffic, turn in rate, visit duration, returning customer and cross shopping rate
Easily plug and play
One cable installation
35+ ready made reports designed for Retail Chains
Integrate with EPOS to obtain sales conversion figures
Integrate with Staff Management Software, for staff planning
System Health Check Report
Account access control
If you’re still unsure about installing your own system, whether you operate a single location or a worldwide network, FootfallCam can work with your local reseller to start a pilot study so you can build your confidence with our technology and see the benefits for yourself.
We can show you a working example of a people counting system, demonstrating what can be achieved and giving you a real-time showcase of the possibilities.