People Counting System helps retailers to provide consistent services across all of their stores. It also helps retailer to gain actionable insights into the customer behaviours.
Sales figures alone don’t tell the full story. By looking at the ratio of traffic to sales, retailers can fairly and accurately compare stores with low volume to stores with high volume. Stores that serve the customer well will have higher conversion than those that don’t.
Merchandising uses traffic and dwell time analytics to measure the performance of displays and end caps. Knowing how many people entered into the store, how many people passed by the store, how long they stayed and are they a frequent visitor are all vital analytics for understanding and improving store operations.
Marketing uses traffic analytics to measure the performance of campaigns and advertising.
Operations can use traffic analytics to plan staffing for the store. Having more data to drive decision about labor allocation in the store can help maximize sales conversion and minimize labor costs.
Get the overview of footfall trend and turn in rate from the street for every day and every hour. Every Monday morning, top management would have a high level footfall report automatically compiled and sent via email. It provides a macro view across all stores in the chain, and could drill down into individual store in question.
Every Monday morning, each store manager has a 6 pages detailed footfall report delivered via email to the store manager and the area manager. It is automatically compiled by the FootfallCam system.
If you spent half a million on a nationwide marketing campaign, you would want to know if it helped to bring in more traffic? If footfall did not increase, you need to review the ‘attractiveness’ of the marketing campaigns. If footfall did increase, but not sales, then you may need to review the ‘offer’ of your marketing campaign.
Sales conversion should be the key metrics in all retail business. You should reward your store if it has higher sales conversion. If a store is having poor sales, if the footfall is low, then you should consider closing the store; if it is having low sales conversional, you need to review the store manager performance.
By using WiFi signals to measure the Outside Traffic of your stores, this report would help you to review your opening and closing times. If there is a lot of traffic outside the store after your store closing time, then you should consider extending the operating hours.
Using our network of resellers, Footfallcam helped retail chain to deploy footfall counters in multiple countries
Footfallcam can optionally provide maintenance contract which included site visit, telephone technical support and extended hardware warranty
One off payment or monthly payment over multiple years are available
Our in-house IT expert can help you to set up, customise and migrate datas
3D video counter
Count visitor in and out to the shop
Retail specific metrics: outside traffic, turn in rate, visit duration, returning customer and cross shopping rate
Easily plug and play
One cable installation
35+ ready made reports designed for Retail Chains
Integrate with EPOS to obtain sales conversion figures
Integrate with Staff Management Software, for staff planning
System Health Check Report
Account access control
Only one counter required for a singledoor, installed perpendicular down on the ceiling
Two counters is required to cover full width. Counting data in the report portal will be combined and would avoid duplicate count of the visitor with the same mac address.
One counter is required for each entrance to accurately count number of visitor in the store. Counting data in the report portal will be combined and would avoid duplicate count of the visitor with the same mac address.
If you’re still unsure about installing your own system, whether you operate a single location or a worldwide network, FootfallCam can work with your local reseller to start a pilot study so you can build your confidence with our technology and see the benefits for yourself.
We can show you a working example of a people counting system, demonstrating what can be achieved and giving you a real-time showcase of the possibilities.